Frequently Asked Questions

THE BIG PICTURE

  • HP Sync supports artists with:

    1. Digital music distribution

    2. Publishing administration

    3. Sync pitching and licensing

    We focus on administration, rights protection, and opportunity access - not hype or guarantees.


  • We do not:

    • Guarantee income, streams, placements, or exposure

    • Act as a record label

    • Act as an artist manager or agent

    • Fund marketing campaigns unless agreed separately

    If anyone promises guaranteed results, that’s a red flag.

  • No. You retain ownership of:

    • Your master recordings

    • Your songwriting (compositions)

    Unless a separate written agreement states otherwise.

DISTRIBUTION

  • Your music may be delivered to major digital platforms including (but not limited to):

    • Spotify

    • Apple Music

    • Amazon Music

    • YouTube Music

    • TikTok / Instagram music libraries

    Platform availability can vary by territory and release type.

  • Release dates are:

    • Proposed by you

    • Reviewed and scheduled by us

    Final delivery deadlines are set to meet platform requirements.

  • You cannot choose:

    • Playlist placement

    • Algorithmic exposure

    • Editorial promotion

    These decisions are made entirely by the platforms.

  • Pricing for downloads is usually set by platforms. Streaming royalties are calculated by platforms and collection societies.

  • This depends on whether your distribution arrangement is:

    • Exclusive, or

    • Non-exclusive

    This will be clearly explained before any release is delivered.

  • We will:

    • Follow agreed notice periods

    • Process takedowns where applicable

    Please note:

    • Platform takedowns are not instant

    • Historical streaming data cannot be transferred

PUBLISHING

  • Publishing administration means:

    • Registering your compositions correctly

    • Ensuring writer and publisher shares are recorded

    • Collecting income from performance, mechanical, and digital sources

    Identifying missing or unmatched royalties

  • Yes. You must remain a member of a performance rights organisation to receive your writer’s share.

    We do not replace PRS or equivalent bodies - we work alongside them.

  • All co-writers must:

    • Be declared

    • Agree on splits before registration

    If splits are unclear or disputed:

    • Publishing income may be delayed

    • Sync opportunities may be blocked

  • Often, yes - but:

    • It can take time

    • Some income may already be lost

    We will advise honestly on what can and can’t be recovered.


SYNC

  • Key factors include:

    • Broadcast-quality production

    • Clear ownership and splits

    • Universal or adaptable lyrics

    • Strong mood, energy, or emotional clarity

    Great songs are not always great sync songs.


  • No. We will only pitch music that:

    • Meets technical standards

    • Fits current briefs

    • Has cleared rights

    Pitching unsuitable tracks damages relationships.

  • The final decision is always made by:

    • The music supervisor

    • The client

    • The brand, network, or production company

    Not HP Sync.

  • Yes - frequently. Rejection is normal in sync and not a reflection of quality.

  • Yes. You always retain final approval unless you have agreed otherwise in writing.

MONEY

  • Income timelines vary:

    • Streaming: reported months in arrears

    • Publishing: often 6–12 months delayed

    • Sync: payment depends on client terms

    There is no instant payout in sync or publishing.


  • Payment methods and schedules are agreed during onboarding.

  • Yes, where applicable - and only where agreed in advance.

    We do not apply hidden fees.

CONTROL, EXIT AND SAFETY

  • Yes, subject to:

    • Notice periods

    • Existing agreements

    Ownership always remains yours.


  • We will:

    • Process distribution changes

    • Transfer publishing administration where applicable

    Some income may continue to flow from historic activity.


  • This depends on whether services are exclusive or non-exclusive.

    Each service is treated separately and explained clearly.

EXPECTATIONS AND RESPONSIBILITY

  • We expect:

    • Professional-quality music

    • Honest ownership information

    • Patience and realistic expectations

    • Clear communication

  • Ask. We would rather explain something twice than fix a problem later.

HP Sync operates on transparency, not promises. Distribution, publishing, and sync licensing are long-term processes that depend on many external factors. We are here to support, advise, and pitch - not to guarantee outcomes.